Cognate Insights
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Cognate Insights

As we know the importance of meaningful data, primary research involves gathering data firsthand that has not been collected before. Some of the primary research methods used by Cognate Insights are Interviews, Surveys, Questionnaires, Focus groups, Observational studies etc. Primary research is often used to strengthen existing secondary research. Clients have control over the research process, including study design, data collection methods etc. Primary research has several advantages over other research methods, making it an indispensable tool for anyone seeking to understand their target market, improve their products or services, and stay ahead of the competition.